The Challenge
Drive More Traffic
Stop and think for a minute… when was the last time you needed information on a certain company or business? What was it you needed?
- To talk to someone at the company?
- Business hours
- Company background
- Order a product
- Request a service or an estimate
- Hours and days
- Return policy
- Location and directions
- Help with a DIY
- A definition or explanation about a service
Now… how did you go about finding this information? It probably wasn't the phone book you reached for. My guess is that you grabbed for your cell phone (it was the most convenient) and you typed the name of the company into the search bar. Assuming you spelled it correctly, their website would appear. But what if you didn’t know the exact name of the company? You might not even know what category it would fall under. What do you do now?
What you do next is exactly why Search Engine Optimization is critical to your online marketing strategy. You, like millions of other people type your inquiry into the search engine (Google, Yahoo, Bing, etc.) hoping that the results will be an answer to your question or a solution to your problem. Then, because you don’t have the time to read through all the pages of comparable businesses, you ultimately choose one from the first page.
To be on the FIRST PAGE OF THE SEARCH ENGINE RESULTS PAGES-- the SERPs…
This is ideal and perfect prime real estate. To be on the first page equals more clicks which means more potential customers going to your website which equals more business which represents more profit which is your final goal after all, right? Ok.. Now let's talk about how Postdusk Digital Marketing can support your goal by boosting your business' website on the SERPs.
The Solution
Search Engine Optimization
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. This does not include paid for traffic such as a pay per click (PPC) campaign. Getting your page ranked at the top doesn’t just happen magically. (Although if you'd like to call us magic, we won't mind.)
Did you know that Google uses more than 250 unique factors when determining the order search results show up in?
There are many components we need to consider in order to completely optimize your website for the search engine result pages (SERPs). There are a plethora of categories and sub-categories of SEO with legions of strategies. These usually fall under one of three techniques- black hat, white hat, and gray hat. And once we add the sundry of methods each SEO company uses, madness is sure to follow when we talk Search Engine Optimization.
First, if anyone tells you they can get your business on the first page of Google's search results pages sooner than 6 months… beware! No one but Grandpa Google himself (if he existed) could guarantee something like that. But what you CAN do is to make sure the Digital Marketing Agency you plan to hire is well acquainted with each and every aspect that goes into SEO.
- Organic vs Paid
- White Hat vs Black Hat (and Gray Hat)
- On-Page SEO vs Off-Page SEO
- Local vs National SEO
- Mobile Site Optimization
Postdusk takes into consideration over 50 concepts when designing your individualized SEO plan. And it begins with you-- your end goals and company purpose. Considering we have so much to talk about, don't you think you should call as soon as possible? Because we do! We are excited to help you achieve your dreams, and we will be here waiting for your call.
Read More about Our Process...
