The challenge
Create a Website that is visually appealing and easy to navigate.
Our Website Development & Design Credo at Postdusk Marketing is all about the big S-C-O-R-E!
| S | SECURE |
| C | CUSTOM |
| O | OPTIMIZED |
| R | RESPONSIVE |
| E | ENGAGING |
The solution
Our Web Design Process
We insist on starting with a well thought out Style Guide. This guide will be our Big Book from now on. It will include some personal background to get a feel of who you are, along with some goals so we know where you are headed. We also do this as a part of our branding process. Almost 95% of a user’s first impression relates to web design. Since your website will be your storefront for the world to see, we need to align it as closely as we can with your company image.
With this style guide completed, we now have your logo, your company colors, and the typography you want to use to capture the audience on the very first word. From here, we need to determine how many pages you will need. Do you provide a service or do we need to get you started with an e-commerce site to sell a product? Are you strictly local, or are you reaching for something more global? And lastly, we go over demographics so we can set the tone of the site to entice, captivate, inform, and provide for your ideal target market.
At this halfway point, a website can be created, and the style approved. You will see some CTA (call to action) buttons throughout the site and any sign-up forms you requested. Now... for two of the most important ingredients of a well-designed website- the Content and the Visuals. Will you create your own written content for your website? Do you already have pictures and videos ready to be displayed to your audience? What about any previous customer reviews? If not, don’t panic, we got you covered.
Postdusk Digital Marketing has a content writer, a videographer, and a social media expert on board. The content should be written in a way to not only impress Google’s search engine but also to entertain and inform the reader while staying true to the style defined at the start. We all know that a picture says a thousand words, but did you know that customers are 10X more likely to interact with a video than with text? And getting good reviews on your social media accounts is easy, it’s also one of the best methods of being recognized by Google as an authority. What we are getting at is that we are prepared (and eager) to delve into the exciting possibilities of what a cleverly chartered website design will mean to the success of your business. We have all the tools and we are waiting for you. There will be no excuse come 2021 for not realizing your full market potential.
